Pukka Herbs was created with the purpose of benefitting the health of people, plants and the planet. When we began in 2001 the science was already clear that business needed to operate in a way that regenerated our environment and society. These are the values that Pukka was built upon; organic farming, fair trade and conservation through commerce.
Based on the sobering research and statistics, indicating the severity of planetary damage caused, and the small window we have to reverse the effects, we believed it was our duty to declare a Climate and Biodiversity Emergency in September 2019.
As a result of this declaration, our goal to be Carbon Neutral by 2030 was brought forward to 2019 and in 2019 we offset our entire ‘crop to cup’ carbon footprint so everyone could enjoy a carbon neutral Pukka cup of tea or herbal supplement. Since making this commitment, we have revised & expanded our goal to be Net Zero Carbon by 2030. This means we will reduce our emissions in line with limiting warming to 1.5 degrees, and only then balance any remaining emissions by removing greenhouse gas (GHG) emissions from the atmosphere.
Here are some of the other ways we have committed to addressing the climate and biodiversity crisis:
We shared our Climate Manifesto in October 2020 detailing how we are going to deliver on our Science Based Target & Net Zero ambition
We are supporting farmers to use climate and nature friendly farming practices with our Pukka Life Impact fund & regenerative organic agricultural programme
Our wild herbs are certified FairWild protecting wild places and delicate ecosystems
We give 1% of turnover to environmental and social initiatives annually
But there is still much more to be done. We are currently reviewing our entire value chain to identify opportunities to reduce our GHG emissions, rather than just paying to offset them. After prioritising, we will commence our reduction projects in summer 2021. Although we source 100% organic herbs, we recognise the importance of continuing to collaborate with others to identify further ways to address the biodiversity crisis.