Why we are certified Fair for Life
How often do you look into your cup of tea and ask “who grew these herbs?” Probably not very often, but don’t worry – at Pukka we have that covered. Behind every cup of tea and herbal supplement there are people growing, picking, testing, blending, packing and delivering each root and leaf.
We want everyone involved to benefit from working with us, so we have worked hard over the years to pioneer new ways to ensure that we’re making a genuine contribution to global equality, poverty and the environment by pioneering ethical trade. That is why all our teas meet the exacting Fair for Life standard - the gold standard in fair and ethical trade. Fair for Life is one of the fairest, most equitable and transparent fair trade systems in the world. You’ll see the Fair for Life logo on all our packs of tea. This is a guarantee that at least 20% (and often far more) of the herbs in each tea blend are grown on Fair for Life certified farms, or on farms certified to an equivalently high fair standard. You’ll always be able to spot the certified ingredients, as well as the overall percentage they represent on our packaging.
The Fair for Life difference
There’s three key reasons why Fair for Life is different from many other fair trade schemes: Firstly, it’s inclusive. Fair for Life is a guarantee that everyone along the whole certified supply chain is treated fairly and equitably. It’s not just certified farmers and producers who are checked; Fair for Life ensures everyone receives minimum wages and decent working conditions along the way. This includes our growers, blending partners, packers, as well as Pukka employees Secondly, it’s a global standard. Unlike most other fair trade standards, Fair for Life covers trade with ‘developed’ as well as ‘developing’ countries. It means that, for example, our suppliers in countries like Turkey and Hungary are also protected under the Fair for Life scheme. Essentially it means we can source even more ethical and fairly traded herbs Finally, it’s fully transparent. You can see our suppliers and our own fair score on the Fair for Life website