The Pukka story
The Pukka idea
Sebastian has been fascinated with plants, conservation, and herbalism for many years, and when he saw Tim’s advert offering help to start-up ethical businesses, he’d already decided that he wanted to work for himself championing the amazing power of herbs and bringing their magic into more people’s lives.
Having tried many herbal teas, and fed up with a mouthful of dusty flavourings, Sebastian’s big idea was to give people a delicious cup of herbal tea that symbolised everything he believed in.
This wasn’t going to be just any cup of herbal tea, mind you – Sebastian wanted to create an incredible cup of herbal tea that supported people’s health, promoted conservation, and showed off the true brilliance of herbs.
He just needed a good dose of business talent to bring this vision to life: Tim was the answer.
A meeting of minds
Not only did Tim have 10 years’ experience as a business change consultant, he also had a genuine passion for the power of herbs, nutrition and therapy – and, perhaps more crucially, a burning desire to make a positive change in the world.
From the first moment Tim and Sebastian met, they were the perfect match. Although they had a completely different set of skills, they shared a common thread of values and mutual trust.
They spent hours in Tim’s Bristol flat plotting the path ahead, working evenings and weekends trying to turn their vision of a business centred around the holistic principles of Ayurveda, into a real business. But one with a big difference; where the profits served a purpose.
Once the vision and the values of their fledgling business had been established, they just needed one more thing: a name.
After some hilarious non-starters (such as ‘Holy Cow’), the name Tim and Sebastian settled on was ‘Pukka Herbs’.
In Hindi, pukka means ‘real, authentic or genuine’ – it embodied everything that Tim and Sebastian wanted their business to be; it also sounded positive and felt ripe, juicy, tasty and delicious to say.
They officially christened their new company, Pukka Herbs towards the end of 2001. And the rest, as they say, is history (still in the making).
Author: Sebastian Pole
Co-founder and Master herbsmith
Pukka’s Co-founder and Master Herbsmith keeps a close eye on the formulation of our organic creations. Sebastian has been in clinical practice since 1998 using a blend of Ayurvedic, Chinese and Western herbal medicine and has pioneered organic and FairWild practitioner-grade herbs as the norm at Pukka.
Degree in Hindi and Indian Religions, a registered yoga therapist
Years of experience
23 years in clinical practice
Member of the Ayurvedic Practitioners Association, Register of Chinese Herbal Medicine and the Unified Register of Herbal Practitioners, Fluent in Hindi.