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Our careful approach to carbon removals

Getting to net zero is our ultimate aim, but 2030 is still several years away and like many others, we still have work to do to transform our business to make the reductions we need. And yet, we have limited time left to mitigate the worst impacts of climate change and action on climate is desperately needed now. 

There is too much carbon dioxide in the atmosphere today – and restoring nature is crucial to tackling the climate and biodiversity crises. Major efforts must be made immediately to remove it and safely store it in plants and the soil. This is why we feel it’s important to invest in nature-based carbon removal projects that support and enhance biodiversity today, to balance our crop to compost emissions, rather than waiting until 2030. We are doing this as well as focusing on rapid carbon reductions in our business, not instead of it - because we think it’s the right thing to do. 

Done badly, carbon offsetting can do more harm than good, exacerbating social justice issues, depriving indigenous people of their land rights, and failing to deliver the intended social and environmental outcomes, all while lining the pockets of unscrupulous private companies.

Done well, it can channel much-needed investment to the people and communities who have lived in harmony with natural ecosystems for millennia and who are the guardians of our remaining wild places. By empowering these communities and supporting them in protecting and restoring biodiverse ecosystems, we hope to enable people and nature to flourish in this crucial decade for climate action.

We are supporting a range of projects with Pukka’s long-standing partner TreeSisters, and the World Land Trust. These projects are located in countries where we source some of our herbs.

Only one of these projects has certified ‘carbon offsets’. We do not claim to be ‘carbon neutral’. We simply believe these projects have an important role to play alongside our reductions work. 

Longer term, we plan to use these funds to set up ‘insetting’ projects within our own value chain which remove carbon dioxide from the atmosphere, improve biodiversity and empower our farming communities. These projects will build on our Best Practice Organic work.

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Our chosen partners and projects

TreeSisters Projects

Agroforestry in the Cauvery Calling River Basin - India 

Supporting farmers to turn towards agroforestry and plant more than 100,000 trees in the Cauvery River Basin, diversifying their income, creating healthy soils and improving water retention, positively impacting the lives of 84 million people living in the region.

Food Forests with the Ashaninka Tribe – Brazil 

Working closely with the indigenous Ashaninka Tribe in the heart of the Amazon, creating a forest garden of 10 million native fruit trees, which will provide nutritious food for more than 1,000 indigenous people as well as income to invest back into the community.

Coastal Mangrove forest restoration - Madagascar 

Inland and coastal forest restoration - Madagascar 

Restoring biodiversity – Brazil 

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World Land Trust Projects

Guatemala Caribbean Coast

Focusing on several tropical biodiverse areas at risk from agriculture and illegal logging, this project works closely with local indigenous communities, supporting them to create, protect and manage forests. This includes providing legal support for indigenous land rights, education on sustainable farming and sexual and reproductive services for women’s empowerment.

Mexico Xilitla project

Supporting the ongoing protection of the Sierra Madre Oriental, one of the most eco-diverse regions within Mexico, this project is based on community-based forest management. It funds rangers and fire management measures to prevent illegal logging and forest fires, which are becoming more common due to droughts caused by climate change.

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Author: Eleanor Jeffrey​

Sustainability Manager

Eleanor has a Masters in Chemistry from the University of Manchester and Postgraduate Certificates for Environmental Management (IEMA) and Enterprise, Innovation and the Circular Economy from the Ellen MacArthur Foundation (CE100). Eleanor has over 8 years of sustainability experience working for a broad range of organisations in both manufacturing and retail, including start-ups (bio-bean Ltd), consultancy and multinational plcs (Kingfisher). At Pukka, she works to deliver Pukka's climate strategy, targets and commitments across the business.

Years of experience:

8 years in sustainability

Qualifications:

Postgraduate Certificates for Environmental Management (IEMA) and Enterprise, Innovation and the Circular Economy from the Ellen MacArthur Foundation

Education:

Masters degree in Chemistry (University of Manchester)

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