What do we give?
Every year since 2016, Pukka has given 1% of our sales (not profit) to environmental and social initiatives.
Pukka’s 1% for the Planet giving is made up of four areas:
The fair premiums we pay to our farmers and growers when we purchase our ingredients, via our commitments to fair sourcing certifications; Fair For Life and FairWild. The fair premiums go directly to growers to spend on self-managed local community projects.
Certification fees paid to our certifiers (e.g. Soil Association, B Corp, Fair For Life), organisations working tirelessly to engage others in protecting the environment.
Support for Pukka’s global non-profit partner, TreeSisters, with whom we have funded planting of 1,000,000 trees in Madagascar and Nepal.
Support for local in country non-profits in Pukka’s largest markets. For example, we have projects in the UK with the Soil Association and Eden Project, in the Netherlands with The Pollinators, in Belgium with Natuurpunt and Natagora, and in the USA with Soul Fire Farm.
Here’s more about the impact some of these projects have had:
Helping to protect the Great Pied Hornbill and bibhitaki trees
Triphala is a traditional digestive tonic used in some of our teas and supplements. It’s made using bibhitaki and haritaki fruit collected in the Western Ghats in India by our supply partner, Nature Connect India. The trees on which these fruits grow are part of the rich ecosystem in one of the world’s most biodiverse areas, home to rare animals and birds, including the great pied hornbill.
But these trees are under threat. Their timber is valuable and tempting to local landowners who are struggling to make ends meet. However, with FairWild certification collecting nuts and fruits is more lucrative and people are incentivised to protect the trees. Pukka's long term purchase contracts have ensured the sustainability of this enterprise. In simple terms, FairWild and Pukka have helped Nature Connect India change the perspective of indigenous communities in the Western Ghats who have started looking at their forests as a source of sustainable income, conditional on them conserving and nurturing these resources.
Our sourcing of these fruits provides jobs for many locals, who work to collect, process and sort the fruits for a fair wage. In all over 100 people are involved in collecting bibhitaki and haritaki and they and their family members benefit from a sustainable income.
There are now 37 certified FairWild collection areas managed by Nature Connect India, protecting forests and the hugely diverse flora and fauna that inhabits it.