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Pukka Packaging Policy

5-year goals and commitments from April 2022

Pukka’s purpose is to “nurture healthier, happier lives through powerful organic plants” and our mission is ‘to connect as many people as possible to the beauty and power of nature; we share our knowledge and campaign for a healthier world, always trying to lead by example’. Pukka’s aim for packaging is to extend the reach and impact of our herbal creations by using materials that protect the efficacy of our ingredients, whilst working towards a circular economy and minimising the impact on the environment.

We develop product and packaging in parallel, to ensure the best possible solution. Pukka is committed to net zero by 2030 and collaboration is key to achieving this. We are building a strong base of likeminded, collaborative partners and suppliers to ensure that everyone has access to the best information available to achieve sustainable packaging. Carbon reduction in Pukka packaging is our priority but we also consider other factors, such as the use of renewable energy, responsible water use, biodiversity and avoiding harmful chemicals. We want to see minimal and sustainable packaging become the norm, with infrastructure in place across the world to responsibly recycle materials.

This policy is supported by Pukka’s Mission Council (April 2022) and is fully compliant with ekaterra’s Packaging policy, as Pukka’s parent company. The Pukka Packaging Working Group ensures the policy is achieved, working to a cross-functional rolling plan, the Pukka material hierarchy (to assess which materials to use in the development of our herbal creations) and Pukka Life Cycle Assessment (LCA) software tool.

In scope: All primary (e.g. tea sachets), secondary (e.g. tea cartons) and Pukka purchased tertiary packaging (e.g. shelf ready packaging and shrink wrap used at ekaterra’s packing sites).

Out of scope: The scope of the packaging policy does not include our herbal creations (i.e. herbal blend raw materials). Shrink wrap used by third-party manufacturers (e.g. complete co-packing services).


1. All Pukka packaging will be made from 95% renewable or recycled materials per product by weight[1] .

2. Pukka will not use single-use plastic.

3. Pukka will join global efforts to ensure that all packaging is recyclable, reusable or certified compostable[2] , in practice.


1. Pukka uses beautiful and sustainable packaging which helps to deliver herbal efficacy at its best to our consumers, whilst using materials that exist in harmony with people and planet.

2. By 2023, all of Pukka’s paper, board and cellulose materials will be FSC (Forestry Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certified, TCF (totally chlorine free), EFC (elemental chlorine free) or PCF (process chlorine free).

3. Pukka uses recycled content in packaging where food contact material regulations allow.

4. Pukka minimises single use packaging and prioritises multi-serve options[3] .

5. Pukka prioritises widely recyclable materials and will only use compostable packaging where it provides an advantage for food safety, or where recyclable solutions to maintain food safety do not exist. We will focus on innovation for widely recyclable materials with advanced barrier properties to meet our product quality requirements.

6. In line with industry standards (compliant with EN13430 and EN13431) and Confederation of Paper Industries guidelines, our tea envelopes contain <5% polymer coating to protect the efficacy of our herbal ingredients and are fully recyclable in the paper waste stream. Where no alternatives currently exist and it does not impact the recyclability of the final material, Pukka allows up to 5% plastic in the form of inks, coatings and adhesives which are needed to meet Commitment 1. We will continue to work with suppliers to identify and trial innovations that deliver a truly plastic-free envelope.

7. Pukka only uses GMO free (genetically modified organism) renewable materials and when possible, organically sourced packaging (i.e. cotton string on teabags).

8. Pukka only uses plants in our packaging when we are certain it does not negatively impact access to food and nutrition, especially in developing countries.

9. Pukka only sources conflict free aluminium (for the Aloe Vera bottle lid) and does not use heavy metals in our packaging.

10. Pukka does not use materials with animal derived by-products.

11. For Pukka primary packaging we do not use materials, inks, dyes or coatings that contain PVC (polyvinyl chloride), polystyrene or styrene[4].

12. For materials in direct contact with foodstuffs we do not use phthalates, BPA (bisphenol A) or BPS (bisphenol S) and are adding for review BPAF, BPB and BPZ for review.

13. Pukka always seeks to reduce the amount of packaging used, whilst balancing the protection of our products.

14. Pukka ensures that clear end of life information is provided on pack and digitally to consumers.

15. Pukka will move away from any fossil-based plastic and virgin glass in packaging, favouring renewable, recycled and compostable alternatives, in line with waste infrastructure improvements[5 ] but no later than 2025.

1 . Inclusive of inks, glues, varnish, coatings, foiling, tamper seals. Exclusive of product itself e.g. herbal ingredients

2. Pukka will work with ekaterra to lobby governments in markets where improvements to infrastructure are required to ensure home and industrial composability is achieved in practice.

3. Single-serve and multi-serve will be assessed at the start of all product development (pre-Gate 0) using a defined checklist of herbal, quality, consumer and sustainability criteria.

4. The one exception to this is Pukka’s Aloe Vera Juice, where a PVC lining inside the lid is needed to ensure product quality.

5. Whereby at least 50% of consumers in the market can correctly recycle and compost Pukka’s packaging. Several European countries have food waste collections in place for households and many others are aiming to establish collections by 2025. Where infrastructure does not exist in markets for recycled or compostable Pukka packaging, Pukka will use life cycle assessments to choose the optimal solution.

Download a copy of our packaging policy and glossary of terms

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