Pukka's Mission Council | Pukka Herbs

Pukka's Mission Council

At Pukka Herbs, our mission is to create a world where organic plants play a central role in human health and wellbeing. We share our knowledge, campaign for a healthier world and always seek to lead by example, by running our business in the most sustainable and ethical way we can.

As we continue to grow, so does Pukka’s positive impact, at increasing scale. A carefully selected team of experts make up our Mission Council and helps Pukka ensure the business has the social and environmental impact we seek, focused on sustainable health and wellbeing, best practice organic agriculture, the climate crisis and the role of business as a force for good.

Meet the team

Jonathon Porritt

Jonathon Porritt, Co-Founder of Forum for the Future, is an eminent writer, broadcaster and commentator on sustainable development. In January 2000, Jonathon received a CBE for services to environmental protection.

Sebastian Pole

Sebastian Pole is co-founder and Master Herbsmith of Pukka Herbs. Experienced in establishing sustainable organic and fairwild herbal value chains, his special subjects are herbal medicine, sustainable business, organic farming and Pukka Herbs.

Christina Archer

Christina has been working over the last 30 years across Latin America, Asia and Europe, initially focusing on overseas community development and then moving into sustainable sourcing and stakeholder engagement with the private sector. She is currently working with UNDP and the Sustainable Food Lab.

Tim Westwell

Tim Westwell is a co-founder of Pukka Herbs where he was primarily focused on creating their purposeful commercial success. More recently, alongside his commitments to amplifying that business can be a force for good, Tim has started a regenerative small-holding converting it to organic, and now continues with his love of herbs and all things veggie by growing them.

Helen Browning

Helen is Chief Executive of the Soil Association, a trustee of the RSPB and a Commissioner for the Food Farming and Countryside Commission. She runs a very mixed organic farm, with associated rural businesses (including a pub).

Dr Robert Verkerk

Dr Robert Verkerk is an internationally acclaimed expert in health, agricultural and environmental sustainability. During the course of his work over the last 35 years, he has focused on a diverse array of issues ranging from environmental protection to reducing synthetic chemical load among urban and rural communities, to assist the development of natural and sustainable approaches to healthcare.

Karen Hamilton

Karen is global vice president sustainable business at Unilever with more than 20 years’ experience of driving market share and catalysing innovation in 100+ countries.

Helen Clarkson

Helen joined the Climate Group in March 2017 as Chief Executive Officer. The Climate Group is an international non-profit organisation with a mission to drive climate action, fast. It brings together coalitions of ambitious companies in demand-side campaigns, leads the Under2 Coalition of state and regional governments, and delivers Climate Week NYC annually.

Dr Chris Etheridge

Dr Christopher Etheridge is a leading Medical Herbalist (Phytotherapist) with extensive experience as a herbal practitioner, researcher and writer.