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Becoming anti-racist

We want to live in a world where everyone is respected for being their authentic selves. As a business, we strive to create an environment where everyone can flourish and thrive. To make that possible we aim to always act with compassion and respect.

In Spring 2020 the Black Lives Matter movement made us reappraise our approach to racism. A passionate team of people led the company on a journey of asking difficult questions, reflecting and learning.

As a result, we pledged to become an anti-racist organisation. To make that possible we’ve challenged (and continue to challenge) ourselves, our influence, and our voice:

1.     In 2021 every Pukka employee completed mandatory training on racism, including new starters as they join

2.     Every supplier and strategic partner have been reviewed and we are incorporating being anti-racist into choosing who to work with and how we work together

3.     Everywhere we speak, we strive to be inclusive and representative

This is how being an anti-racist organisation feeds into our Inclusion and Diversity 5-year plan:

  •   We aim for every Pukka person to feel they can be their authentic self at work*

  •   We aim to have a gender balance at every level of the company

  • We aim to annually increase racial and ethnic diversity

  • We aim to annually increase representation of people with disabilities

Becoming anti-racist will continue to take time, soul searching and introspection. We’re doing it because being representative and inclusive is the right thing for our people, our business and the wider world.

Who works at Pukka?

Pukka's Leadership roles are currently comprised of 57% female-identifying employees and 29% Black, Asian and Minority Ethnic employees*.

Across our whole company globally 12% of our employees are Black, Asian and Minority Ethnic*. In our hometown of Bristol, UK, 16% of the population belong to Black, Asian and Minority Ethnic groups and we continue to strive for fair representation across all levels of our business.

*Pukka runs annual voluntary employee survey where this data is collected. Our most recent survey was January 2022.

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