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Those burning questions you have…? We’ve normally heard them before – so we’ve tried to answer all we can here. We’re constantly updating this so come back from time to time. Can't find what you're looking for? Get in touch.

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    • When we experience high demand for a particular tea blend, we sometimes use generic gold Pukka tags and sachets, to ensure the blend is still available for you to buy, instead of going out of stock. In these situations, the organic herbal blend and tea bag remain the same, it is only the tag and sachet that changes. Both the tea carton and the teabag sachet have the batch code printed on them, which will match, giving further assurance that the tea contained in the sachet matches that described on the box.

      • There are two main ways to keep a teabag fresh: wrap the individual bags or wrap the entire box. This is essential if you want to protect the high quality therapeutic organic herbs and essential oils. At Pukka we prefer to wrap each bag in an envelope so that once the box (ours is made with FSC certified cardboard and printed with vegetable-based inks) is open the other teabags remain fresh.


        The good news is after four years of research and development, we’ve made a tea envelope that can go in your paper recycling bin. Our brand new FSC® certified paper envelopes still include a very thin coating of plastic that is free from BPA and PVC. It’s so thin that it can be recycled with normal paper. After successful trials with some of our bulkier blends, from 1st May 2018 we began the transition of all our teas into these recyclable envelopes. We expect all our blends to be in the new envelope by the end of 2019.  They may take a little while to get to your favourite retailer, so look out for the recycling logo on your envelope.

        Looking even further ahead we are currently researching ways to source this recyclable barrier from a compostable plant-based source too. We will freely share this technology with other tea companies as soon as we’ve found the solution.

      • We wrap our organic herbal blends in an envelope because we want to lock in the freshness and protect the high essential oil content which gives our teas such a special taste. Individually wrapped envelopes protect the tea bags from light and moisture which degrade the herbs, causing the tea to lose its depth of flavour and herbal health benefits. The envelope also prevents any cross-contamination of flavour or smell with other nearby foods.

      • Our tea bag paper is made of a special blend of natural abaca (a type of banana), wood pulps and plant cellulose fibres. They are staple-free, stitched together with organic cotton. The tea bag strings are made from 100% organic, non-GMO cotton.

      • Tea companies have recently come under scrutiny for the use of polypropylene, a plastic used to heat-seal the edges of teabags. Pukka doesn’t use this kind of material. Instead, we use a simple stitch of organic cotton and a unique folding process. This means we don’t need to use polypropylene to hold our teabags together. We were the first company to ever use organic strings to hold our teabags together without the need of a metal staple or polypropylene.

      • We have to use one sized carton for production and it needs to accommodate the blends of numerous different types of teas, some of which have a very high content of bulky blend. We are always actively searching for ways to improve the environmental impact of our packaging.

      • We want to keep our blended herbal tea bags preserved as much as possible to lock in the freshness and retain the high essential oil content which gives them such a unique and strong taste, which means using an envelope. The individually wrapped envelopes protect the tea bags from light which can cause the oils to evaporate, helping to protect their depth of flavour and herbal health benefits. At Pukka we are dedicated to sustainable living and endeavour to make all our packaging environmentally friendly and to the highest industry standard. For our tea, we use an organic cotton string without a staple, to ensure you can safely recycle the tea bag in your food recycling bins/caddies; we manufacture the teabags in the UK to support other businesses here to grow as we do, and our cartons are printed with vegetable inks.


        You can recycle our teabags in your food recycling bins/caddies. And you can home compost our teabags too. We are currently applying for an independent certification to give you added peace of mind that our teabags are 100% compostable. We are confident the paper will pass, and we will have the certification shortly.

      • We have decided against producing loose tea because the blends of herbs we use in our teas are very carefully measured. In the case of loose tea, herbs can settle unevenly in the pack, which could create an inconsistency of flavour and herbal efficacy than we intend. In a teabag, we can measure out enough of every ingredient for one cup so every tea is as delicious and naturally good for you as it should be.

      • Pukka teas are both delicious and safe to drink throughout the day. To increase your experience of the wonder of plants we would recommend drinking a variety throughout the day. But, it is always worth checking the pack for any relevant recommendations. For example, at present, there are recommendations on the Three Licorice, Three Cinnamon, Peppermint & Licorice and Licorice & Cinnamon.

      • We love licorice at Pukka. Sweetness is just one of the six essential tastes that our Herbsmith Sebastian Pole considers when creating our blends, carefully balancing the therapeutic effect of our teas with the best taste experience. It is calming and nourishing, and its silky nature helps soothe your whole system. In many traditional medicine approaches around the world it is also seen as a good harmoniser of other herbs in a mix. Adding licorice to our teas brings out the best of all ingredients so you get the most balanced blend.


        Some studies into the effects of licorice on our bodies have suggested that it has the potential to increase blood pressure and decrease blood potassium levels. These studies have used either isolated extracts of a constituent known as glycyrrhizin (GL) or licorice candy sweets, and the implications for taking licorice in its natural form, e.g. in teas, have not been established. For example, in licorice candy, high levels of sugar and salt may also affect blood pressure or potassium levels. Studies on the risks of licorice candy have also been done in countries where recreational consumption is more common.

        Most Pukka teas have levels of licorice that are too low to have an impact on blood pressure unless taken excessively. However, there are a few where levels are higher and here we should take due precautions. If you have moderate or severe hypertension (high blood pressure) you should monitor your readings if you are taking regular daily quantities of Pukka teas that have high levels of licorice. The teas with the most have the word ‘Licorice’ in the title of the tea: Three Licorice, Peppermint and Licorice, and Licorice and Cinnamon (for which we put a high blood pressure warning on the labels). Other relatively high licorice levels are seen in Mint Refresh and Lemon, Ginger and Manuka.

        On balance it is probably wise not to consume any high-licorice tea every day if you have high blood pressure. However, it is regularity and frequency that makes the difference and you should be able to enjoy occasional cups of all these teas safely.

      • As the previous FAQ outlines, there is a potential risk with taking large quantities of licorice in the case of high blood pressure. Blood pressure can also occasionally rise significantly in pregnancy and, if this has been confirmed for you, you will probably be closely monitored and will justifiably be extra cautious about any additional risk and understandably give licorice a temporary break.


        Actually, there is no evidence of general risks to pregnancy with moderate intakes of licorice. In the more excessive case, a sequence of studies by a research group in Finland has indicated that heavy consumption of licorice candy by pregnant mothers (high consumption is more common in that country) has minor effects on birth timings and may even have limited consequences for subsequent childhood development. However, these findings relate to sugar- and salt-rich candy consumption, and to daily ‘heavy’ (more than 500 mg glycyrrhizin/week) consumption over many weeks. Neither have these findings been confirmed in any other country. All other evidence points to moderate licorice consumption being safe, and regulatory authorities in Europe, the USA and Australia do not warn against its use in pregnancy. Nor do we.

        Here at Pukka however we have your welfare close to our hearts so to take the worst-case scenario from the Finnish study we suggest that if you are pregnant you have less than 3 cups per day of Cinnamon and Licorice and Licorice and Peppermint and no more than 1 cup of Three Licorice tea per day.

      • We do not recommend our teas to any child under 1 year old without the advice of a practitioner. This is just a precaution as the herbs can be safely used by anyone, but as children’s immune systems are still immature, we recommend that you take the advice of a practitioner after a face-to-face meeting.

      • Cinnamon has been used safely for many years as a flavouring in foods and as a common component in traditional herbal formulations. Our unique Three Cinnamon blend is made with Vietnamese (Cinnamomum aromaticum), Indonesian (C. burmanni) and Indian (C. bejolghota) cinnamon respectively.

        All cinnamon species contain coumarin and there have been concerns that liver or kidney toxicity can occur after exposure to high doses of coumarin over prolonged periods.  However the risks have been quantified by the European Food Standards Agency (EFSA) and other regulatory authorities. Bearing these in mind, we offer the following recommendations to ensure the safety of our teas containing Cinnamon:

        • As the label indicates, do not exceed four cups of Pukka Three Cinnamon tea daily
        • All of our other teas and supplements containing cinnamon can be used freely according to the recommendations on the packaging
      • All Pukka teas are free from gluten containing ingredients. However, we want to point out that Night Time and Relax contain oat straw flowering tops. Although the analytical tests undertaken on these teas show that gluten is absent, consumers who are extremely sensitive may want to check the suitability of oat straw further for related gluten allergies like avenin.

      • Some of the Pukka teas contain organic essential oil granules, labelled on the tea box as ‘essential oil flavours’. To create these granules, the essential oils are processed using a base that contains organic sugar, organic malto-dextrin, organic gum arabic and organic lecithin.


        The lecithin used by Pukka is extracted from non-GMO organic sunflowers. It is a complex blend of naturally occurring fats found in plant material. Lecithin enables us to blend oil and water together, so that we can add essential oils to our teas and enhance their flavour. The lecithin is processed through the compression of the sunflower seeds and then a separation of the oil, water and fibre found in the seeds. The oil portion is then dried ready for use. 

        According to Soil Association standards, and their policy of ‘honest labelling’ if the ingredient is made and used as a flavouring it must be labelled as a flavouring on the ingredient list. Other organic certification bodies or other food regulators do not have this open policy so you won’t see other companies listing what is in their flavourings.

        Here is a list of Pukka teas containing these granules:

        Turmeric Gold

        Lemongrass & Ginger

        Three Ginger

        Blackcurrant Beauty

        Clean Matcha Green

        Feel New


        Lemon, Ginger and Manuka Honey

        Elderberry and Echinacea

        Blackcurrant Beauty

        Gorgeous Earl Grey

        Wild Apple & Cinnamon

      • Sweetness is just one of the six essential tastes that our Master Herbsmith Sebastian considers when creating our blends, carefully balancing the therapeutic effect of our teas with the best taste experience.


        The sweetness in Pukka tea comes from the natural flavour in the organic herbs we use such as fennel seed, aniseed and licorice root. Licorice, for example, is a magical plant that not only has 50 times the natural sweetness of refined sugar but is also an incredible herb with many traditional and scientifically validated uses.

        Just because our teas are sweet does not mean we add pure sugar as an ingredient to any of the tea blends. Some of the Pukka teas contain organic essential oil granules, organic manuka honey flavour or a natural fruit flavour labelled on the tea box as ‘flavours’. The essential oil granules are processed using a base that contains organic maltodextrin, organic gum arabic, organic sugar and organic lecithin. The total amount of sugar per tea bag being less than 2.25%. Those that contain manuka honey are processed using organic manuka honey, organic maltodextrin and organic gum arabic.

        Pukka’s guiding philosophy is to connect people with the power of plants to help them live healthier and happier lives. We do this by creating unique herbal tea blends using the finest grade organic herbs with the intention of making delicious tasting teas that also help you feel good. We would like to thank you for supporting us on our journey to make life a little ‘sweeter’.

      • Our guiding philosophy is to connect people with the power of plants to help them live healthier and happier lives. We do this by creating unique herbal tea blends using the finest grade organic herbs with the intention of making delicious tasting teas that also help you feel good. We take this privileged position of helping people make healthy choices for themselves and the planet very seriously indeed.


        Sweetness is just one of the six essential tastes that our Herbsmith Sebastian considers when creating our blends, carefully balancing the therapeutic effect of our teas with the best taste experience. We often add Fennel or Licorice to our teas to sweeten them. Licorice, for example, is a magical plant that not only has 50 times the natural sweetness of refined sugar but it is also an incredible herb. It is calming and nourishing, and its silky nature helps soothe your whole system. It also acts as a good harmoniser of the other herbs in the blend, bringing out their best qualities so you get the most balanced cup of tea.

        However, should Licorice not be to your tastes, we do have a number of blends that do not contain this particular herb. They are as follows;

        Three Mint

        Three Fennel

        Tulsi Clarity

        Mint Matcha Green

        Supreme Green Matcha

        Elegant English Breakfast

        Gorgeous Earl Grey

        Three Chamomile

      • We take the safety and quality of all our products extremely seriously; we have a robust testing schedule which include all our raw materials. Yeast and mould testing is part of schedule to ensure that only the best quality herbal material is used in our products. 

      • The black and green tea range use only ‘Whole Leaf’ tea leaves. This means we only use whole leaves that are chopped just before packing to facilitate production into teabags and to maintain their special flavour.

      • Our matcha powder is one of the best quality matchas you can get. The basis of matcha powder is the top buds of shaded spring teas. For these 'Kabuse Cha' teas, the bushes are shaded with dark meshes for a couple of days before harvesting. This increases the amount of amino acids and makes the tea sweeter. After harvest, the leaves are processed to steamed green tea, then the leaves are ground in stone mills. A very important factor is the temperature, so the milling is extremely slow in order to avoid high temperatures that can destroy the quality. Matcha should be stored in the cool and dark, otherwise it will lose flavour as well as colour. And, of course, it’s organic. For more information on matcha read this article.

      • Matcha is naturally bitter in flavour and 2% matcha provides just the right balance of taste for our matcha green teas. Pukka matcha is 100% organic, pure and powerful; 2% provides just the right balance with our whole leaf green teas for a delicious taste and embalming you with its zen-like qualities.


        Benefit can be gained from drinking just one cup of our matcha green teas. For more information on matcha read this article.

      • Matcha is a very special form of powdered green tea that comes from the same plant as regular, whole leaf, green tea. The difference between matcha and green tea lies in the unusual cultivation and processing methods. For matcha this involves removing unnecessary fibres from the dried leaves before grinding it into a delicious tasting, dark green powder with all the goodness of green tea in a super-concentrated form. So, the only difference between matcha green tea and matcha green tea powder is whether or not it has been ground down into powder form.

      • By blending matcha with pure whole leaf green tea and special blends of herbs, it enables us to create a range of matcha teas that are suited to different personalities and daily needs. 


        Benefit can be gained from drinking just one cup of our matcha green teas. For more information on matcha read this article.

      • We do not test for fluoride in any of our blends of tea. Fluoride content increases with old leaves and machine-harvested tea.  Our leaves are younger and hand-picked. It is said that the higher the quality of the tea, the lower the fluoride content. Fluoride content can also be influenced by the quality of the soil; all of Pukka’s teas are grown under organic standards.


        The tea bag paper suppliers do not use fluoride in the manufacturing process.

      • Turmeric is one the world’s most commonly consumed spices; it is eaten, drunk and cooked by millions of people every day. The yellow pigments do not permanently stain teeth, but be careful not to spill it on any white clothing…

      • The simple answer is yes. Check out our article on extraction methods to learn more. We use Long Pepper, a spicy little peppercorn from the same family as black pepper in our wholistically extracted turmeric. This family of plants contain a constituent known as piperine which works synergistically alongside curcumin to improve absorption.


        It’s not an ingredient in our turmeric gold tea, because we’ve picked plants that really bring out the true flavour of turmeric without overpowering it. Turmeric was also used in this way for many thousands of years and, even without long pepper, can be incredibly beneficial.

      • We have recently improved our Elegant English Breakfast tea. Originally blended with Nam Lanh tea leaves, the new blend contains Putharjhora Dooars, Darjeeling late flush and Panshagarh for a fuller flavour and quicker brew time.


        We have made this change after conversations with Pukka fans. Their feedback was that this tea took longer to brew than they’d like, and the beautiful flavour of the tea was delicious when drunk black but was masked by the addition of milk. As most English Breakfast drinkers use milk, we felt this was necessary to address. We’re confident our new blend is delicious and complex when drunk with or without milk, and now brews in 3 minutes so it can be enjoyed quickly and to your own taste preference.

        The new blend, in particular; Darjeeling late flush is specifically grown and harvested in the Autumn to provide its copper colour, full bodied texture yet light, delicate and fruity flavour. The blend comes from two estates; one a fair trade estate, home to a herd of local elephants set on a plain between two rivers as well an organic estate focusing on empowering local communities and providing education.

        This tea is fair for life which ensures a certification standard for Fair Trade and responsible supply-chains.

      • We discontinued our Detox with Lemon variant from 28th August 2017.


        Although our Detox with Lemon was popular, it was not as popular as the majority of our other blends and not differentiated enough from our bestselling Detox (now known as Feel New) tea.

        So instead, why not try Feel New, formerly known as Detox. If it’s lemon you’re after, then why not try Clean Matcha Green – a delicious lemon green tea.

      • We discontinued Sweet Vanilla Green tea in August 2017.


        In recent years organic vanilla pod has become difficult to source due to many issues beyond our control. We continue to support fair and ethically sourced vanilla where we can; this became increasingly challenging for Sweet Vanilla Green, so we have discontinued the blend.  Whilst we have said goodbye to Sweet Vanilla Green, now is the time to say hello to Wonder Berry Green and our Green Collection box (in which you can try five of our delicious green tea blends). 

      • Our Lemon and Mandarin tea blend was discontinued in 2017.


        With store shelves awash with lower quality fruit tea blends, we’ve decided instead to focus on fruit blends that offer the wellbeing benefits and unique flavours you come to expect from Pukka. So break into song for Blackcurrant Beauty or Wild Apple and Cinnamon – two outstanding Pukka blends that are bursting with fruity (and spicy) goodness and flavour.

      • The sun has set on Rooibos and Honeybush.


        Our delicious and unique morning blend is coming to an end. With the market awash with cheaper lower quality blends of rooibos, it wasn’t viable to continue this blend. The good news is there are many other amazing Pukka blends to greet the day with – why not try our Ginseng Matcha Green, or for a caffeine-free start try our best-selling Three Ginger tea.

      • We discontinued Star Anise & Cinnamon in 2018. There are many other Pukka stars in the sky though – not least other brilliant spicy cinnamon blends such as Revitalise, Licorice and Cinnamon and Three Cinnamon. 

      • Three Tulsi is now known as Tulsi Clarity.


        With awareness of mental wellbeing on the rise, mindfulness has become an increasingly popular practice. At Pukka, our mission is to bring people closer the power of herbs. We have, therefore, changed the name and description to more clearly signpost the incredible power of tulsi (also known as holy basil).

        The ingredients are exactly the same, retaining the iconic tulsi flavour. We have changed the packaging though; to accurately represent the vibrant, unique and aromatic properties of Tulsi Clarity. The communication of organic has also been improved on front of pack, so that people new to Pukka can have the confidence that our Pukka creations use organic practitioner-grade herbs.

      • Feel New is the new name for Detox tea.

        In recent years, unfortunately the word ‘detox’ has become misused, with many now equating ‘detoxing’ with crash dieting - something we have never advocated at Pukka. Our mission is to bring people closer to the incredible power of plants and a cup of our organic herbal tea is a safe, delicious and easy way to do this.

        At Pukka, we support a sensible and proportionate approach to health. This includes any person’s choice to ‘detox’ or ‘cleanse’ their bodies. The British Dietetic Association is quoted as saying, “the body has numerous organs such as the skin, gut, liver and kidney, that continually detoxify the body from head to toe”. This is a position that sits at the heart of traditional medicine approaches, where the aim is to support normal bodily processes, allowing them to function as effectively as possible. They may be achieved through diet and lifestyle, gently and in moderation.

      • The main changes to the blend are the removal of celery seed and the addition of our favourite spice, turmeric.

      • Our blends are reviewed to ensure we are providing the highest possible quality and sustainable herbal teas expertly blended by our Master Herbsmith, Sebastian Pole. The blend for Feel New has been improved with the added benefit of turmeric root and the removal of celery seed which a small number of people might be allergic to. This has meant that the tea is now widely available for all to enjoy.

      • The taste of Feel New is the same great taste as Detox which we launched in 2004. However, with the addition of turmeric in the new blend, you will notice a slight change in colour when the tea is brewed.

      • Feel New blend sits in our Rebalance & Refresh range alongside Cleanse tea.


        Both Feel New and Cleanse teas help to support the body’s natural processes however they do have different flavour profiles. Feel New is a delicious warming and aromatic blend with herbs such as cardamom, aniseed, fennel and turmeric. Cleanse is a refreshing, uplifting and cooling blend of peppermint leaf, aloe vera, dandelion root and nettle leaf.

      • Pukka’s family of Teas and Organic Wellbeing are all firmly rooted in the principles of organic farming. This means much more to us than just the absence of agrochemicals; it is a method of growing crops in a way that connects people with the plants and the soil. It is a way of living lightly on the planet, ensuring that we give back as much as we take, of creating cycles of beneficial intent at each stage of a product’s journey from field to shelf.

        For a farm to be truly organic we believe that herb cultivation should be just one element in a larger system, involving production of a diverse range of crops that meet the wider needs of the farmer. Some of our favourite farms demonstrate this perfectly by combining cultivation of organic herbs with subsistence food crops, livestock, large-scale compost and other organic inputs, as well as areas of sustainably managed forest for collecting wild fruits, bark and resin.

        The Soil Association logo on the back of all of our products testifies that all of our ingredients are certified to EU organic standards. This certification process ensures that all our products are traceable back to their origin, thus connecting us – and you – with the farmers and the farms in which the plants are grown. Just as an organic system requires the farmer to return organic matter to the soil, so too can our relationship with the farmer enable us to give something back to him/her by providing a premium price so that the cycle of beneficial intent can continue.

        There are four key organic principles of organic farming that The Soil Association adhere to;

        1)      The Principle of Health: The role of organic agriculture, whether in farming, processing, distribution, or consumption, is to sustain and enhance the health of ecosystems and organisms from the smallest in the soil to human beings. Organic farming should avoid the use of fertilisers, pesticides, animal drugs and food additives that may have adverse health and environmental effects.

        2)      The Principle of Ecology: Organic agriculture should attain ecological balance through the design of farming systems, establishment of habitats and maintenance of genetic and agricultural diversity. Those who produce, process, trade, or consume organic products should protect and benefit the common environment including landscapes, climate, habitats, biodiversity, air and water.

        3)      The Principle of Fairness: Natural and environmental resources that are used for production and consumption should be managed in a way that is socially and ecologically just and should be held in trust for future generations. Fairness requires systems of production, distribution and trade that are open and equitable and account for real environmental and social costs.

        4)      The Principle of Care: Practitioners of organic agriculture can enhance efficiency and increase productivity, but this should not be at the risk of jeopardising health and wellbeing. Organic Agriculture should be managed in a precautionary and responsible manner to protect the health and wellbeing of current and future generations and the environment.

      • GMO products are banned from use in organic farming and the processing of organic products. As Pukka is 100% certified organic, Pukka never uses GMOs. Organic standards strictly regulate the use of pesticides, antibiotics and fertilisers whilst also monitoring animal welfare and the protection of wildlife. Therefore, GMOs and products produced from or by GMOs are incompatible with the principles of organic production as they usually involve a huge increase of environment-damaging herbicide use.

        Pukka have a zero tolerance for the presence of GMOs in our organic herbal teas and remedies. As organic agriculture does not allow the use of GMOs, organic certification guarantees a non-GMO product. Pukka Herbs are certified organic by Soil Association Certification Ltd in the UK who exceed the standards required for organic food that are currently laid down in European law. It’s why we don't use tea-tents or pyramid bags that are either made from oil derived nylon or from GMO-Corn starch.

        Pukka believe that the Non-GMO project in the US has helped to raise public awareness on the risks associated with GMO. As the US government do not enforce the labelling of GMOs, the Non-GMO Project is filling a much-needed gap in informing the US public of its potential risks, however as every one of our Pukka Herbs is certified organic which guarantees GMO-free we have not as yet joined the Non-GMO Project.

      • Although there are many definitions out there, for Pukka, regenerative organic agriculture means following progressive organic principles with third-party certification plus measurable continuous improvement in low-carbon farming practices, positive social impact (particularly empowering women), sustainable water stewardship and biodiversity enhancement. It aims to grow nutritious and health-promoting foods and medicines, limit climate change, drive social welfare, conserve water and promote the benefits of biodiversity.

        We work with farmers and growers all over the world to source the best organic herbs for our herbal creations. We always seek to partner with those who are growing plants in a sustainable, organic way - protecting the environment, people and the wildlife around them.

        Now, a whole host of challenges threaten the livelihoods of farmers in our supply chain. Climate change is affecting harvests, with natural disasters like droughts, fires and floods on the rise. Famers are getting older and fewer younger generations are stepping in, seeking more secure income elsewhere.

        We’re building our sustainability strategy around this because we want to play a part in making organic farming a viable and sustainable way to make a living around the world.

        Our vision is to build a truly sustainable value chain. To work closely with our farmers and growers to champion regenerative organic agriculture and find effective, natural, low-carbon ways to boost yields in a changing climate. To pay them fair and decent wages for their harvest, to ensure they have sustainable livelihoods and thriving communities.

        By creating these circles of benevolence, we can secure supply to help meet our growing demand for herbs grown in ways that are beneficial to people, plants and planet. 

      • We joined in the fight against climate change by becoming only the 13th company in the UK to have our climate goal - to be zero carbon by 2030 – independently validated by the Science Based Targets initiative (SBTi). The SBTi is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and WWF. The initiative defines and promotes best practice in science-based target setting, and independently assesses and approves companies’ targets.

        We are also a certified carbon neutral company. This means we annually measure our operational carbon footprint and our data is audited by We then offset our total operational emissions, plus a few additional measures including our staff commuting. Our offsets helps to invest in forest conservation in the Amazon rainforest, one of the world’s ‘biodiversity hotspots’. Closer to home, we also plant trees in the South West of England.

        You can read more about our carbon management in our Sustainability Report.

      • 1% for the planet is a global organisation that connects ‘dollars and doers’ to accelerate smart environmental giving. They recognise that the current level of environmental giving – only 3% of total philanthropy – is not nearly enough to solve the most pressing issues facing our planet. They ask for companies to give 1% of revenue (sales, not profit) and individuals to give 1% of income to environmental causes every year.

        In 2016, Pukka Herbs became one of the first pioneering companies in the UK to join 1% for the Planet, which means Pukka donates at least 1% of annual turnover - sales, not profit - to environmental not-for-profit organisations. Since 2016, Pukka has donated £1,571,500 to environmental projects.

        The non-profits that Pukka chooses to donate to share our passion for connecting people with the power of nature and the health and wellbeing benefits of plants. They also help us tell our story of operating as a sustainable business, supporting people, plants and the planet. 

        Pukka’s 1% for the Planet donation is made up of the following activities:

        ·         The premiums we pay to our farmers, via our commitments to fair sourcing certifications - Fair For Life and FairWild;

        ·         A growing set of strategic partnerships with non-profits across the world including the Eden Project, Soil Association and Natural History Museum in the UK, Foundation Good Planet in France and new projects coming soon in Germany, the US and beyond;

        ·         The non-profits we work with to deliver our sustainability project work to ensure Pukka has a positive impact on our employees, communities and the environment.

      • We strive every day to help create a Pukka Planet benefiting people, plants and planet. Our sustainability vision supports this mission: “Pukka is universally recognised as a pioneer in supporting healthy living of individuals, society and the environment. We have a demonstrable regenerative impact on people, plants and the planet.” You can read more about our sustainability strategy and our three pillars of activity Regenerative Organic Agriculture, Herbal Health and Wellbeing Revolution and Force for Good in our latest Sustainability Report.

        We also have a range of articles in stories where we discuss our sustainability journey. It’s another area we take very seriously here at Pukka.

      • B Corporations are a new kind of business acting in a sustainable and transparent way. We all meet the highest environmental and social standards. Every time you buy from a B Corp it’s a small step towards a better world for all. You can visit the global directory to find the complete list of more than 2,800 certified B Corps around the world.

        We believe in the power of business as a force for good. As a certified B Corp, we are rigorously assessed on how we are delivering our mission in the most ethical and sustainable ways possible. You can read more about B Corp here.

        Like all B Corps, we must complete the B Impact Assessment every three years, cementing our ongoing commitment to meeting higher standards of transparency, accountability and performance. You can see our scores here: 

      • Fair for Life is one of the fairest, most equitable and transparent fair-trade systems in the world. It ensures fair and sustainable prices and decent working conditions for our growers, blending partners, as well as Pukka employees.

        All our teas are certified Fair for Life, which is a guarantee that at least 20% (and often far more) of the herbs in each tea blend are grown on Fair for Life certified farms, or on farms certified to an equivalent high standard.

        We are audited every year by ECOCERT, the Fair for Life certifying body.

        You can read more about Fair for Life here and read more about Fair Wild here.

      • Managed by the FairWild Foundation, The FairWild standard helps to protect plant species that grow in the wild and the beauty of their natural habitats, whilst respecting deeply-rooted traditions and the livelihoods of the communities that depend on them.

        Under the FairWild certification, a collector who may have traditionally dug up an entire plant to harvest its roots is required to leave some of the plant in the ground, to allow it to grow again the following year.

        Similarly, collectors who would have harvested an entire area of herbs under previous practices, are incentivised by FairWild to leave some untouched, allowing the remaining plants to mature and naturally regenerate.

        To reflect and respect the extra effort and time that FairWild sustainable herb collection requires, individual FairWild collectors are paid a premium price. An additional amount – known as the FairWild premium – is paid by Pukka to the collectors’ cooperative, to be spent on social and environmental projects for the local community.

      • There are three key reasons why Fair for Life is different from many other fair trade schemes.

        Firstly, it is inclusive. Fair for Life is a guarantee that our certified farmers and growers are treated fairly and equitably. It also includes our supply chain, ensuring that our blending partners, packers and also Pukka’s own staff receive minimum wages and good working conditions. Fair for Life recognises other high-quality fair certification schemes as equivalent standards including FairWild and other fair schemes which allows us to work with all of our existing fair certified projects under one umbrella.

        Secondly, it’s a global standard. Unlike most other fair trade standards, Fair for Life covers trade with ‘developed’ as well as ‘developing’ countries. It means that, for example, our suppliers in countries like Turkey and Hungary are also protected under the Fair for Life scheme. Essentially it means we can source even more ethical and fairly traded herbs.

        Finally, it’s fully transparent. You can see our suppliers and our own fair score on the Fair for Life website.

        Fair for Life certification is much more than a logo on a pack. It’s the result of a huge amount of effort from many partners and represents many inspiring stories of social change. The certified operators in our supply chains now have access to benefits such as maternity cover, clear working hours and annual paid leave. The result is an increasingly healthy and empowered community of people involved in the production of Pukka teas and supplements – fantastic news for everyone.

        All Pukka teas are certified Fair for Life. Like other fair scheme, at least 20% of the ingredients of a product must be fair certified in order for the product to display the Fair for Life logo. 56% of our herbs by volume are now certified Fair for Life and blends vary. The percentage of fair ingredients will always be stated on back of pack.

        So all Pukka’s teas aren’t just good for you and the environment. They’re also good for all those people who work hard to create them.

      • Pukka stands for life. And love – love of this glorious planet, and every living creature on it. So we will always oppose animal testing, and keep our business 100% cruelty-free.

        No finished Pukka creation, or substance of any product, has ever been tested on animals – at any phase of development – nor will there ever be a reason for us to do so.

        We’ve never commissioned our supply chain or business to use animal testing, and we’ve never used the services of any other research establishment to conduct animal testing on our behalf, either for a product or any product ingredients.

        Our two cosmetic products – Active Oil and Castor Oil – are certified as Cruelty Free by the Leaping Bunny programme. We’re passionately strict when it comes to who we buy the ingredients from and will never trade with any supplier or intermediary who has conducted, commissioned or been party to animal testing.

        As part of our certification, each year we ask for written assurances from our suppliers to ensure that the ingredients they sell us comply with the Leaping Bunny programme, the gold standard for products that are free from animal testing.
        If we found that any of the ingredients weren’t fully compliant with the Leaping Bunny programme, we’d seek an alternative supplier – and, if necessary, remove the products containing the ingredients from our product range.

      • You may have heard about the new European directive that came into force on May 1 2012 which affects the sales of traditional health medicines. The Traditional Herbal Medicinal Products Directive (THMPD) requires all herbal medicines be sold under license. To continue to sell Pukka’s traditional Ayurvedic herbal capsules we have relabeled them as Food Supplements. Doing so allows us to provide them under the European Food Supplements Directive and we are confident that this will ensure their legality.

        We have long been politically active in lobbying for changes to be made to the THMPD as we believe it is:

        • A disproportionate regulation, especially for herbs from non-European traditional medicinal systems such as Ayurveda

        • An infringement of human rights by limiting an individual’s access to natural plant medicines

        As a result we have been supporting the Alliance for Natural Health in their pursuit of a Judicial Review that will question the current form of the THMPD. In the long-term this means pursuing a specific regulatory framework for traditional medical products.

        Please be assured that we are doing all we can to provide you with the highest quality herbal remedies to maintain your health. Our aim has always been to promote the incredible health benefits of organic herbs and we look forward to doing so long into the future.

      • It has been over 18 months since we joined Unilever and Pukka is still an independently run company, with iron-clad commitments to staying 100% organic, donating at least 1% of turnover to environmental causes annually and committed to sustainable wild harvesting with FairWild and a champion of fair trading with Fair for Life.

        In 2018, we recorded a donation of over £540,000 to environmental causes, contributing to a total of over £1.5 million since 2016.  Last year, we joined the fight against climate change and became the first UK company of our size to have its climate target – to become zero carbon by 2030 – validated by the Science Based Targets initiative. Our commitment to organic grows as we do too, in 2018, we bought 16% more organic herbs than we did in 2017.

        We continue to accelerate forward with purpose, expertise in herbalism, passion for regenerative business, investment in research and development and delivering organic fairly-traded and ethically sourced herbs on a much wider scale than ever seen before. We are completely unwilling to compromise; from the quality of our organic practitioner-grade herbs fairly sourced from around the world through to our tireless commitment to produce a fully recyclable envelope to enclose all of our herbal teas.

        We’re on a journey to do much more of this – the bigger we get the more good we do

      • Pukka will keep on doing what we do best; driving positive change with the power of herbs. We will still have the same incredible team and we still will be located in Bristol. In fact, we’ve just signed a ten year lease for a new office. Tim and Sebastian will still be part of Pukka. We will be forever 100% organic, continue to donate at least 1% of our annual sales (yes, that’s sales, not profit) to environmental charities, be committed to sustainable wild harvesting with FairWild and be a champion of fair trading with Fair for Life. And of course we will continue to be part of the B Company movement – enshrining our commitment to serving society and the environment.

      • You may have thought of Pukka as a small UK business. We’re not anymore. We’ve got 120 employees, we sell in over 40 countries and indirectly we employ thousands more across the globe through our work with farmers, wild harvesters, blenders and many others in our organic value chain. We need investment to enable us to continue our mission. Investment to not only sustain us but allow us to think long-term, helping us to fuel our global growth ambitions to take organic herbs to as many people as we can whilst maintaining our high standards.

      • Unilever gives us the sustained reach we need to take the power of plants truly global. With Unilever we can maintain our philosophy and approach; it would have been harder to do that via the private equity route. We also explored the employee ownership route but felt that it wouldn’t be fair to saddle everyone with debt, nor would it offer us the opportunity for sustainable scale we want. Plus, this way, Tim and Sebastian remain at the helm.

      • No. Tim and Sebastian will stay at the forefront of Pukka, sitting on the Pukka Board, driving and shaping the organisation to achieve the same mission they set Pukka up with of 15 years ago.  As our Master Herbsmith Sebastian will keep formulating our herbal teas and wellbeing supplements and, as our CEO, Tim will keep promoting our vision around the world.

      • No. Pukka’s values will not in any way be compromised. Whilst Pukka has a deep idea for social and planetary change through the power of herbs, it’s also run by the Pukka people who work here, more than 100 of us – a strong group of committed environmentalists. We also have a cast iron commitment that we will always be organic and we will always champion ethical and sustainable business practices. So this means more – much more - organic land certified and sustainable FairWild herbs sourced; more money to environmental charities through our commitment to 1% for the Planet; and a greater support to marginalised communities through our trailblazing initiative with Fair for Life. Our commitment to ensuring our activities serve social and environmental benefit are enshrined in our active participation with B-Company.

      • Obviously, this isn’t a decision we have made lightly. We – along with a whole team of experts including leading environmentalists - made it our mission to get under the hood of Unilever. As it happens they have the most ambitious sustainability plans of any large company in the world: to halve their environmental impact and be socially and environmentally net positive by 2030 as well as improve the livelihoods of millions of people less materially fortunate than ourselves. A lot of people have approached us - and we mean a lot. Unilever were by far and away our first choice as a partner because of their ambitions.

        Yes, Unilever aren’t perfect. And that’s another reason why they want to partner with Pukka. As a beacon for ethical and sustainable business we will be at the table to help them in their pursuit to do even more good.  Our founders Tim and Sebastian, will support them on their Global Tea Group and influence from within.

      • Well, it depends on what you do with it. To have significant impact you need significant scale – if what you do is positive then that impact will be positive. That’s our modus operandi and our vision for the future. Businesses – from SMEs to the biggest in the world - have recognised that Governments, who are short term in their nature, aren’t doing enough to fight climate change. That’s why Unilever are leading the charge for sustainable business practices at a macro level. Unilever’s commitment to this comes right from the top, through their Chair, Paul Polman, who has made it his mission for Unilever to be a responsible business.

        Unilever has a growing portfolio of brands which are organic certified and/or a B Corp – Pukka is honoured to be part of this growing group of change disruptors.

      • We’re going in with open eyes, open arms and binding covenants to protect our commitment to organic, Fair for Life, 1% and B-Company. We are establishing a Mission Group- headed up by Jonathon Porritt (ex Director of Friends of The Earth, Green Party activist and co-founder of Forum For The Future) to facilitate knowledge exchange and deepen both companies environmental and social activities.

      • Yes. Our supplements are very important to Pukka, the jewel in the crown as they really demonstrate the power of herbs in a concentrated form. We are one of the few companies with 100% of our wellbeing supplements being certified organic, using the highest grade of herbs available.

      • Absolutely not. The herbal blends, including the sourcing and quality checks of our herbs will be done by all of us at Pukka. Our teas and supplements are world leading using pharmacopoeial grade herbs – we are one of the most ethical herbal tea and supplements companies in the world. Unilever recognises this is part of the recipe of our success to date. We won’t change the winning formula that has been our good friend for so long.

      • Our expertise in herbalism, our passion for regenerative business, our approach to research and development, our approach to our philosophy, and our approach to philanthropy. And also through our ‘challenger’ approach to disrupting the status quo to deliver organic herbs on a much wider scale than ever seen before. Unilever has been around for 150 years; it has survived and thrived because it never stands still. It wants to work with the best and learn from the best. It embraces inside out influence and we are going to be there to offer our enthusiasm and influence them.