What does conservation mean to Pukka?

Many of the world’s wild habitats are slowly being destroyed, and here at Pukka, we want that to change. Around 20% of the medicinal herb species that are used around the world are threatened, but with determination, belief and the help of our local partners, conservation is more than possible.

As more and more people discover the power of herbs, the greater the threat to the supply of some of these more vulnerable species. And that’s why we’re continuously working with farmers and wild-collectors around the world to plan for the future: converting more organic land, growing diverse crops of herbs to benefit the environment where they grow, and supporting sustainable wild-collection communities. Its a simple investment to make sure our precious plants are always at our fingertips.

Meet the author

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Sebastian Pole, Sebastian Pole, Co-founder and Master Herbsmith

Hello There. I’m a Co-founder and the Master Herbsmith at Pukka Herbs. As well as having the most amazing job of formulating all our organic teas and supplements I am a passionate environmentalist – that’s why we are 100% organic, pioneers in sustainably sourcing herbs with FairWild, and we give 1% of our turnover for rejuvenating the Planet. I also run my own herbal practice in Bath which I’ve done since 1998. I practise an eclectic blend of Ayurvedic, Chinese and Western Herbal Medicine and am a registered member of the Ayurvedic Practitioners Association, Register of Chinese Herbal Medicine and the Unified Register of Herbal Practitioners. I love using the principles of Ayurveda (aka the ancient art of living wisely) – coupled with insights of traditional healing and modern science - to help create the best of health. Inspired by my time in India, I love cooking a vegetarian feast and rely on regular yoga practice with lots of herbal teas and tonics to keep me well. I am passionate about running a business that inspires positive change and brings the benefit of the incredible power of plants to everyone we connect with – from our farmers, collectors, Pukka team to you. I live on a two acre garden-farm in Somerset where I grow a rainbow spectrum of medicinal and nourishing plants for my bees and family to thrive on.

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