What does conservation mean to Pukka?
Many of the world’s wild habitats are slowly being destroyed, and here at Pukka, we want that to change. Around 20% of the medicinal herb species that are used around the world are threatened, but with determination, belief and the help of our local partners, conservation is more than possible.
As more and more people discover the power of herbs, the greater the threat to the supply of some of these more vulnerable species. And that’s why we’re continuously working with farmers and wild-collectors around the world to plan for the future: converting more organic land, growing diverse crops of herbs to benefit the environment where they grow, and supporting sustainable wild-collection communities. Its a simple investment to make sure our precious plants are always at our fingertips.