Image for Here's to a beautiful FairWild world

Here's to a beautiful FairWild world

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There’s an old Hindu proverb that says, “Help your brother’s boat across, and your own will reach the shore”. In many ways, this wisdom captures the very essence of FairWild.

With one in five wild plant species under threat from over-harvesting and habitat loss, the need for change has never been greater.

The FairWild certification is about protecting the magic of wild plant species and the beauty of their natural habitats, whilst respecting deeply rooted traditions and cultures and helping support the livelihoods of the communities that depend on them.

For us here at Pukka, FairWild is an exciting and essential initiative – it allows us to strengthen our relationships with the incredible collectors who work hard to bring the power of herbs to others. But, just as importantly, FairWild gives our customers a unique opportunity to join this ‘virtuous circle’ simply by enjoying teas blended with incredible FairWild Herbs.

Conserving nature’s most precious gifts

The FairWild logo on any of our teas or supplements provides a guarantee that they are blended with plants responsibly sourced from the wild, and that the collectors have been paid fairly for their work.

Under the FairWild certification, a collector who may have traditionally dug up an entire plant to harvest its roots is required to leave some of the plant in the ground, to allow it to grow again the following year.

Similarly, collectors who would have harvested an entire area of herbs under previous practices, are incentivised by FairWild to leave some of the population untouched, allowing the remaining plants to mature and naturally regenerate.

Rewarding incredible, hard-working people

We’re very fortunate to be currently working with FairWild growers in India, Kazakhstan, Hungary, Spain, Bosnia and Georgia.

To reflect and respect the extra effort and time that FairWild sustainable herb collection requires, individual FairWild collectors are paid a premium price.

An additional amount – known as the FairWild premium – is paid to the collectors’ cooperative, to be spent on social and environmental projects for the local community.

This wholesome exchange of one good turn for another, gives collectors a strong and meaningful incentive to look after wild plant populations; thereby conserving the long-term survival of plant species and their habitats, along with the cultures and livelihoods of the communities who rely on them. 

Keep the wild in you

Thank you for being part of this positive change, helping to protect wild plants and the communities that rely on them by choosing to enjoy teas blended with incredible FairWild herbs.

To find out other ways you can help spread the word about FairWild, follow on Facebook and Twitter.

You can also explore ongoing issues through the official FairWild website and online toolkit and stay connected to where the ingredients in products you buy come from. If you’re not sure, ask your supermarket, local shop or favourite brand.

Meet the author

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Sebastian Pole, Sebastian Pole, Co-founder and Master Herbsmith

Hello There. I’m a Co-founder and the Master Herbsmith at Pukka Herbs. As well as having the most amazing job of formulating all our organic teas and supplements I am a passionate environmentalist – that’s why we are 100% organic, pioneers in sustainably sourcing herbs with FairWild, and we give 1% of our turnover for rejuvenating the Planet. I also run my own herbal practice in Bath which I’ve done since 1998. I practise an eclectic blend of Ayurvedic, Chinese and Western Herbal Medicine and am a registered member of the Ayurvedic Practitioners Association, Register of Chinese Herbal Medicine and the Unified Register of Herbal Practitioners. I love using the principles of Ayurveda (aka the ancient art of living wisely) – coupled with insights of traditional healing and modern science - to help create the best of health. Inspired by my time in India, I love cooking a vegetarian feast and rely on regular yoga practice with lots of herbal teas and tonics to keep me well. I am passionate about running a business that inspires positive change and brings the benefit of the incredible power of plants to everyone we connect with – from our farmers, collectors, Pukka team to you. I live on a two acre garden-farm in Somerset where I grow a rainbow spectrum of medicinal and nourishing plants for my bees and family to thrive on. 

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