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Let's Make 'Black Friday' Green

14th November 2018

In this blog post, Pukka's CEO, Karel Vandamme shares why Pukka will donate every penny of online sales to plant trees around the planet, from Black Friday until Cyber Monday.

Since the very beginning of Pukka’s journey, we have been committed to creating a business that lives in a regenerative way, so that people, plants and the planet can all benefit.

This is why from Black Friday through to Cyber Monday (two of the busiest shopping days of the year) Pukka will be donating 100% of all sales made on our online UK shop to Treesisters; helping to plant trees around the world.

TreeSisters is a charity that currently plants over two million trees every year globally - across eight varied tropical ecosystems - supporting restoration through reforestation.

According to the World Resource Institute, we're currently destroying over 14 million trees a day. The last two years showed the highest rates of deforestation on record with three million hectares of rainforest lost last year alone.

From conserving the habitats of the 250 surviving cross river gorillas in Cameroon, to planting and restoring forest corridors in the Atlantic rainforest, home to endangered pumas and monkeys, to employing locals who are victims of debt due to fish stock decline in Madagascar, the impact of TreeSisters’ work supports both the environment and local communities.

We believe that our health and that of the planet are intimately linked. In the cases of man-made deforestation, we are destroying the very ecosystems that nature has designed for cleaning up excess carbon dioxide that is warming our world.

As highlighted in the recent Intergovernmental Panel on Climate Change (IPCC) report, “unprecedented changes” are required to reduce our carbon impact.

We have recently become one of only 13 companies in the UK to have our climate goal – to be carbon zero by 2030 – independently validated by the Science Based Targets Initiative (SBTi).

As the recent IPCC report tells us, there is now a small window of opportunity. Keeping temperature rises to within 1.5 degrees is, quite literally for many, the only way to survive.

This demands serious commitment and bold action from everyone, no matter what size their business. It is no use waiting for governments to take action, businesses have a responsibility to act as a force for good and now.

As a BCorp business, we believe in conservation through commerce. Which is why in 2016, we became one of the first in the UK to join 1% for the Planet, in which 1% of turnover (not profit) is donated to environmental charities and organisations. In 2017, we donated £425,000 and will donate more than £500,000 in 2018.

Treesisters is one of our 1% for the Planet partners. The donations made on this typically commercial day form one part of a longer-term commitment to the charity, which we donate trees to for every job application submitted.

Go green this Black Friday

Whether it's one of our new herbal lattes, your favourite Pukka tea or the perfect Pukka gift, every pound from your online purchase will help to plant three trees with TreeSisters. Visit our online UK shop to find out more.

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