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Pukka becomes a Certified B Corporation

1st October 2016

Pukka is thrilled to have joined a global movement of like-minded organisations using business as a force for good to drive social and environmental change.

As a Certified B Corp, Pukka is now rigorously assessed on the mission that it was founded on: to connect people, plants and planet through the incredible power of organic and fairly traded herbs. Being a member of B Corp cements Pukka’s ongoing commitment to meet higher standards of transparency, accountability and performance, offering a positive vision of a better way to do business.  There are over 1,800 Certified B Corporations from more than 120 industries in 50 countries with one unifying goal – to redefine success in business.  Globally, B Corps have combined revenues of a mid-sized country (over $29bn). Pukka became the 102nd B Corp in the UK.

Tim Westwell, Pukka’s co-founder said: “Sebastian and I started Pukka with the aim of doing good through commerce. Although Pukka has grown to become a leading herbal wellbeing company this vision is still at our heart. It’s wonderful to have it enshrined through being a certified B-Corp and to have joined a powerful lobby of other pioneering businesses that share this intent. Watch out world – there are positive changes ahead.”

Sebastian Pole, Pukka’s co-founder adds: “Tim and I made a commitment right from the start to be true to our purpose, an organisation which gives something back to everyone who it touches. Our business model was therefore built around doing things the right way. Our membership of B Corp means no matter how big we grow this commitment will never be lost.”

Pukka scored 93 out of 200 in its first B Corp assessment. The performance standards B Corps meet are comprehensive, transparent and verified. They measure a company’s impact on all its stakeholders (for example workers, suppliers, community, customers and the environment).The score recognises the hard work Pukka has done to pioneer new ways to ensure that it is making a genuine contribution to global equality, poverty and the environment. For example:

- Pukka is working with FairWild guaranteeing that the plants used from the wild have been harvested in a sustainable way and that the collectors have been paid fairly for their work.

- All Pukka’s teas are now certified as ‘fair’ through a new scheme called ‘Fair for Life’.  Fair for Life is one of the fairest, most equitable and transparent fair trade systems in the world. It guarantees that everyone who Pukka touches, from crop to cup across the globe, is treated fairly, equitably and transparently.

- 100% of the herbs sourced for Pukka’s teas and wellbeing supplements are certified organic by the Soil Association.

- And, as a member of 1% for the Planet, Pukka gives 1% of its turnover to support environmental causes.

Katie Hill, Executive Director of B Lab UK said: “Pukka's foundations are built on commitment to a principle - to create a business that is better for the world through all it does and is. This epitomises the fundamentals of B Corp and is reflected in its high score across the board and its unique partnerships with other organisations, such as 1% for the planet and FairWild, which are working to change the way business is done. We are delighted to have them in the community where they clearly belong, joining  some incredible global leaders such as Patagonia, Ella's Kitchen, Kickstarter and Jojo Maman Bebe all using business as a force for good.” 

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