Image for Pukka Herbs joins 1% for the Planet

Pukka Herbs joins 1% for the Planet

23rd March 2016

We are delighted to announce that Pukka Herbs is now a member of 1% for the Planet.

1% for the Planet is a global movement of companies donating at least 1% of their annual turnover to environmental not-for-profit organisations worldwide. Although growing in the US, the idea of connecting businesses, consumers and non-profits together for positive change in this way is new in the UK.

Pukka Herbs is one of a handful of pioneering UK companies who have joined the scheme, pledging 1% of our turnover to create positive environmental change – supporting schemes and organisations such as FairWild, the Soil Association, Sustrans and the Eden Project to name but a few.

So what’s so special about 1% for the Planet?

Well, imagine the impact if every company in the FTSE 100 joined 1% for the Planet. The approximate combined turnover of the FTSE 100 is somewhere in excess of £1trillion.  A 1% contribution (£10bn) towards protecting the environment through the 1% For the Planet network would enable: 

- Land: we could acquire 100,000,000 acres or 400 billion square meters (Source: World Land Trust, based on global average of $100 pounds an acre)

- Carbon: we could offset 1.5 billion metric tons of carbon (Source: Carbon Fund)

- Trees: we could plant 15 billion trees in developed countries or we could plant 150 billion trees in developing countries (Sources: National Forest Foundation and Trees for the Future)

- Water: through water restorations certificates, we could restore over 28 trillion litres of water in stream and river projects that would directly restore economic and ecological vitality of fresh water ecosystems (Source: Bonneville Environmental Foundation)

As Pukka Herbs’ Managing Director and co-founder, Tim Westwell puts it: “There has to be a step change if we’re going to work to address the global problem of climate change. We feel strongly that organisations like Pukka Herbs have a responsibility and, through 1% for the Planet, an opportunity to contribute to this. We’d love it if more companies joined us for the benefit of people, plants and planet.”

Many thanks to Bridget Besaw for the image.

Meet the author

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Fox, Marketing Director

I oversee the way that Pukka communicates with the world – from our packaging to our websites with the help of a truly talented team. I try and make sure we retain a unique voice cloaked in the beauty and elegance most people associate with Pukka. I live on a farm in North Somerset with a range of much-loved animals and my lovely family. One of my greatest pleasures is wandering along the hedgerows and picking all kinds of wild, incredible things to cook, eat or flavour something alcoholic. As marketing director, I'm just here to help connect as many people as possible around the world to the incredible power of organic plants.

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