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What does organic mean and why choose it?

What does organic mean?

Organic is a virtuous circle. It regenerates the soil that feeds you. It sustains and encourages the wildlife and insects that support our living world. It produces food without the harmful chemicals that affect us and our planet. It’s this idea of a benevolent cycle of goodness that make organic principles so special to us.

At its heart, organic means working with nature, not against it.

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Organic farming

  • Can help mitigate climate change*
  • Respects nature and boosts biodiversity
  • No GM and virtually no pesticides**
  • Nourishes soil

* If Europe's farmland all followed organic principles, agricultural emissions could drop by 40-50% by 2050, with plenty to feed the growing populations healthy diets (Soil Association, 2020)

** In organic farming, all weed killers are banned. A very limtied number of naturally occuring fungicides and insecticides are permitted but their use is severely restricted (Soil Association, 2020) 

Why is organic food and farming important?

In the face of climate change, rising diet-related ill-health and widespread declines in our wildlife, the need to produce healthy food, cut greenhouse gas emissions and protect wildlife grows more acute by the year. The buying decisions we make are a simple but powerful form of action. That's why all our products are certifited organic - a guarantee that when you buy Pukka you are making a difference to people, plants and planet. 


Pukka and the Soil Association 

We believe in the wonder of organic methods, everything we do – from the fields where our herbs are grown (in sustainably managed certified organic projects), to the organic string we use on our tea bags – has organic principles at the core.

This means that all of our ingredients are certified to EU organic standards and are traceable back to their origin – not only giving you the reassurance that you are getting the very best quality, but also connecting you – through us – with the growers and the farms on which the plants are grown.

As a result of this passion and drive, we’ve committed to organic certification from the Soil Association, the UK’s founding and leading organic community.

We also work with the SA Charity, which aims to change the way we farm, eat and think about food to radically transform the impact it has on our planet.

Working together to support nature

Ultimately, the more people who switch to organic, the greater the positive impact it will have on the planet and our lives. As the great Mahatma Ghandhi once said, “Be the change you want to see in the world”.

We've partnered with the SA Charity to inspire more of us to take small positive steps to support nature every day. We share a common belief that human health and wellbeing is dependent on the health of our soil and planet, and both want a world where our food, farming and land use restores nature, promotes health and creates a safe climate. Organic is designed to respect nature and to enhance the health of soils, water and air, of plants and animals.

Watch the videos below to discover helpful everyday recipes using organic herbs or sign up to the SA Charity's online community where you'll recieve news about campaigns for better food and farming, and practical tips on how you can make small changes to live in a more sustainable way.

Holly Huntley, herbal expert and nutritional therapist from Pukka Herbs, shows you how to make your own natural, nourishing turmeric beauty face mask. Using organic herbs including turmeric, green tea and lemon plus avocado and yoghurt for glowing skin. Discover the recipe in the video or on our recipes page.

Reducing your food waste is one small, positive change you can make for our planet. Zero waste chef, Max La Manna, shares his recipe for zero-waste oat milk and pancakes, showing you how you can save your food scraps from going to waste.