Pukka Country Lead UK and Ireland - ekaterra
Are you passionate about wellbeing and growing the positive social and environmental impact of business? Do you enjoy connecting with people to create innovative strategies and plans? Are you a purpose-led commercial lead who is dedicated to growth for good? If yes, we have the right job for you.
The Pukka Country Lead UK & Ireland is a full-time role with a salary of £58k-£65kper annum depending on experience, alongside a benefits package designed to nurture your wellbeing and personal development. This role reports to the ekaterra UKI Head of Marketing and is based in the ekaterra London Waterloo office, as well as working from the Pukka Herb House in Keynsham (Bristol)and requires twice weekly presence. Some travel required to external meetings and occasional international travel to Ireland or ekaterra head office (NL).
About the role
This exciting role will be responsible for growing the Pukka brand, a key part of the ekaterra UKI business. You'll take the lead on two of the most mature Pukka markets around the world, including Pukka's home market, the UK. These markets are of key strategic focus and full of potential.
In this role, you'll be the beating heart of Pukka within the ekaterra UK&I team - a beacon of the Pukka brand and culture within the local ekaterra business. You'll also partner with the Pukka global team to deliver key strategic projects, which UK often leads on.
This is a very collaborative role working with numerous stakeholders. Building excellent working relations within the local ekaterra team, Pukka global and selected agency partners. Also, you'll work with global and local experts in market research, media, and digital to understand our target consumers better and build and execute the annual marketing calendar. You'll be able to spot opportunities, pitch ideas, and rally a team.
As the lead, you will guide, inspire and develop one direct report. Also, you'll lead the annual business planning process for Pukka. You will be in charge of allocating and closely managing the budget across key marketing channels and media choices. You will define the three-year innovation pipeline for UK&I and lead on its effective deployment with best-in-class launches and activations to develop the category, driving penetration and market share. You'll be someone who seizes opportunities to benefit the wider business and will be passionate about contributing to a purpose-led mission; everything you do will be to inspire people to lead healthier, happier lives through the power of organic plants.
ekaterra is made up of a unique blend of individuals who make our teams exciting and diverse. To be part of our tea family, we are looking for individuals who think green and are environmentally conscious, understand the power of simplicity, and are accountable for their actions. In addition, we want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.
We are looking for someone to craft world-class brand activations to lead Pukka and accelerate growth. You'll bring demonstrable commercial leadership experience gained from an FMCG Sales or Marketing role and be experienced in strategy creation, consultation and execution of brand marketing projects and have strong experience in managing agencies. You'll provide clarity and direction for key stakeholders in our fast-paced working environment and be confident, assertive and able to guide teams with your knowledge.
You will be a strategic thinker and commercial expert who can translate data into purposeful marketing plans through strong collaboration, communication, and quick learning.
You'll have the ability to understand the big picture but also be comfortable with details and managing operations. You will need to be someone that recognises that growth and success is key to driving purposeful impact on the world at scale. Be a passionate advocate for health & sustainability, wanting to leave the world a better place and inspiring others to do the same.
Recently, Unilever decided to separate its tea business (the biggest in the world, with world class purpose driven brands such as Lipton, Pukka, Tazo, T2, PG tips and Red Label) to ensure it can best achieve its potential. The newly forming company – 'ekaterra' - remains number one in the world and is even better positioned to lead the industry following separation and sale closure to CVC, expected to complete in July 2022. Total ekaterra generates revenues of more than €2 billion globally so is well placed take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.
The current vision for ekaterra is to grow a world of wellbeing through the regenerative power of plants. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by a passion for our consumers.
As we move through this journey, we are seeking employees with a passion for exciting entrepreneurial experiences who want to pursue unique career opportunities and have a desire to play an integral part in building the bright future of this plant-based company. Pukka operates as an independent global brand within ekaterra and draws on the in-market teams for go- and route-to-market.
Pukka Herbs harnesses the incredible power of nature through its award-winning organic and ethically sourced herbal teas and food supplements.
Founded in 2001 by Tim Westwell and herbalist, Sebastian Pole, Pukka's mission is to connect people to the wisdom, beauty and healing power of nature, and find a deeper connection within themselves.
Pukka is a beacon for sustainable and ethical business. All Pukka's teas are certified Fair for Life, one of the highest independent fair-trade standards in the world and many of its teas use FairWild herbs. Pukka is a B-Corporation, signifying its ongoing commitment to put people and planet ahead of profits. And over one percent of its sales are given to environmental causes around the world every year through 1% for the Planet.
Pukka has grown between 20-30% year on year whilst continuing to strengthen our philosophy of a movement as a force for good, we are now fully committed to the next evolution of Pukka as part of ekaterra by driving our purpose to achieve significant incremental growth as a beacon brand.
How to apply
If you're intrigued and excited by what you've read so far, please click apply. You'll be asked to attach your CV and provide your answers to the questions below. Your responses to our questions form an essential part of your application and provide you the opportunity to share more about yourself beyond your CV and a standard application/cover letter. Who are you? How do you relate to others? Heart or head? Describe your energy
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Closing Date: 12th August 2022
Pukka supports, facilitates and promotes equality of opportunity and a culture which celebrates diversity and inclusion. The diversity of our people is important for Pukka, and we value and celebrate individual differences.
Recruiting sustainably and inclusively
Planting trees - for every application we receive, we plant a tree through our partnership with TreeSisters.
Carbon offsetting - We offset the carbon footprint of anyone that interviews with us at Herb House, our Bristol headquarters.
Equality of opportunity - Pukka supports, and promotes equality of opportunity and a culture which celebrates diversity and inclusion.
The Halo Code - Our workplace champions the right of staff to protect and celebrate afro-textured hair and hairstyles.
Business as a force for good - We're proud to be a certified B Corp member.