Although there are many definitions out there, for Pukka, regenerative organic agriculture means following progressive organic principles with third-party certification plus measurable continuous improvement in low-carbon farming practices, positive social impact (particularly empowering women), sustainable water stewardship and biodiversity enhancement. It aims to grow nutritious and health-promoting foods and medicines, limit climate change, drive social welfare, conserve water and promote the benefits of biodiversity.
We work with farmers and growers all over the world to source the best organic herbs for our herbal creations. We always seek to partner with those who are growing plants in a sustainable, organic way - protecting the environment, people and the wildlife around them.
Now, a whole host of challenges threaten the livelihoods of farmers in our supply chain. Climate change is affecting harvests, with natural disasters like droughts, fires and floods on the rise. Famers are getting older and fewer younger generations are stepping in, seeking more secure income elsewhere.
We’re building our sustainability strategy around this because we want to play a part in making organic farming a viable and sustainable way to make a living around the world.
Our vision is to build a truly sustainable value chain. To work closely with our farmers and growers to champion regenerative organic agriculture and find effective, natural, low-carbon ways to boost yields in a changing climate. To pay them fair and decent wages for their harvest, to ensure they have sustainable livelihoods and thriving communities.
By creating these circles of benevolence, we can secure supply to help meet our growing demand for herbs grown in ways that are beneficial to people, plants and planet.