Why couldn’t Pukka find investors rather than selling?

Unilever gives us the sustained reach we need to take the power of plants truly global. With Unilever we can maintain our philosophy and approach; it would have been harder to do that via the private equity route. We also explored the employee ownership route but felt that it wouldn’t be fair to saddle everyone with debt, nor would it offer us the opportunity for sustainable scale we want. Plus, this way, Tim and Sebastian remain at the helm.