Aloe Vera is famously good for your health and infamously questionable in taste. We think that ours is the best tasting around (and so do so many of our customers) because we only use the inner leaf gel and not the bitter outer rind. But let's face it, it can taste a bit bitter to some people - hopefully you'll persevere! It is a natural product and does slightly vary from batch to batch depending on what time of year it is harvested. For more information on Aloe Vera please visit our Pukkapedia.