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What does organic mean and why choose it?

What does organic mean?

Organic is a virtuous circle. It regenerates the soil that feeds you. It sustains and encourages the wildlife and insects that support our living world. It produces food without the harmful chemicals that affect us and our planet. It’s this idea of a benevolent cycle of goodness that make organic principles so special to us.

At its heart, organic means working with nature, not against it.

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Every product Pukka makes is organic certified and always has been

Every tea, latte and supplement we make contains only the finest ingredients with every pack carrying the Soil Association certified logo. Organic farming

  • Can help mitigate climate change*

  • Respects nature and boosts biodiversity

  • No GM and virtually no pesticides**

  • Nourishes soil

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* If Europe's farmland all followed organic principles, agricultural emissions could drop by 40-50% by 2050, with plenty to feed the growing populations healthy diets (Soil Association, 2020)

** In organic farming, all weed killers are banned. A very limtied number of naturally occuring fungicides and insecticides are permitted but their use is severely restricted (Soil Association, 2020)

Regenerative organic agriculture

When we say regenerative organic agriculture we are referring to a way of farming that promotes nature's recovery, limits climate change, protects and builds our soil and ensures thriving livelihoods for farmers.

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Why is organic food and farming important?

In the face of climate change, rising diet-related ill-health and widespread declines in our wildlife, the need to produce healthy food, cut greenhouse gas emissions and protect wildlife grows more acute by the year. The buying decisions we make are a simple but powerful form of action. That's why all our products are certified organic - a guarantee that when you buy Pukka you are making a difference to people, plants and planet.

Pukka and the Soil Association

We believe in the wonder of organic methods, everything we do – from the fields where our herbs are grown (in sustainably managed certified organic projects), to the organic string we use on our tea bags – has organic principles at the core.

This means that all of our ingredients are certified to EU organic standards and are traceable back to their origin – not only giving you the reassurance that you are getting the very best quality, but also connecting you – through us – with the growers and the farms on which the plants are grown.

As a result of this passion and drive, we’ve committed to organic certification from the Soil Association, the UK’s founding and leading organic community.

We also work with the SA Charity, which aims to change the way we farm, eat and think about food to radically transform the impact it has on our planet.

Working together to support nature

Ultimately, the more people who switch to organic, the greater the positive impact it will have on the planet and our lives. As the great Mahatma Ghandhi once said, “Be the change you want to see in the world”.

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Author: Marin Anastasov

Head of Procurement

Marin Anastasov grew up in Bulgaria, where he was involved in sustainable herb collection and wild resources management. He studied agriculture and subsequently completed MSc in Organic farming at Aberdeen University. Marin joined Pukka Herbs as Sourcing manager and has since led the development of the value chain, balancing the demands of rapid business growth, ethical trade and environmental conservation.

Years of experience:

25 years in organic food and farming

Professional registrations:

Marin is a Master Beekeeper and holds the National Diploma in Beekeeping, which is the highest beekeeping qualification awarded in the UK. He has active involvement in British Beekeepers Association and runs training courses for furthering the craft of beekeeping.


Marin has two MSc. One in Food Science and Technology and another one in Organic Framing. They both support his work at Pukka when it comes to compliance to standards, farming, cultivation and sourcing of our herbs, as well as herb processing and tea and supplements manufacture.

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